E-commerce in Jordan has its own economics. Cash on delivery still carries a large share of orders, which changes everything downstream: returns behave differently, working capital is tied up longer, and fraud looks nothing like it does in a card-first market.
We build for those conditions. Our retail work covers storefronts that handle COD reconciliation properly, recommendation engines trained on local basket behaviour rather than imported assumptions, inventory systems that keep physical branches and online stock in one truth, and delivery integrations with the local courier network.
Bilingual commerce is a first-class requirement, not a plugin. Product catalogues, checkout flows and transactional emails all have to read naturally in Arabic, and the Arabic version has to be as fast as the English one.
Where AI earns its place in retail here is demand forecasting and personalisation. Both work best with a year or more of clean transaction history, so we usually start by fixing the data foundation before deploying any model.
Typical outcomes: average order value up by a third through relevant recommendations, COD reconciliation time cut from days to hours, and stockouts reduced by forecasting at the branch level rather than nationally.
