8 articles
Adding Arabic to a finished English application costs three to five times what building bilingually would have. Most of that cost is …
Arabic search does not behave like English. Diacritics, dialect and right-to-left markup all change what ranks, and most Jordanian sites get all …
Jordanians search in three registers at once — formal Arabic, Jordanian dialect and English. Planning around only one of them leaves most …
Mirroring a layout is not designing for Arabic. These are the RTL bugs we find in nearly every audit, and the one-line …
Most Arabic-English sites in Jordan are built so that Google has to guess which version to show. It usually guesses wrong, and …
Half of local searches end in a visit or a call within a day. In Amman most businesses lose those searches on …
Translating an English page into Arabic produces a page that answers an English question in Arabic words. It reads correctly and ranks …
A combined traffic number on a bilingual site hides more than it shows. Split by language on day one, or you will …
